“This little light is genius. I used to wake my baby up with my ceiling light. Now I flip this on and she stays asleep while I feed her. Total game-changer.”

– Emma L., Verified Customer

Bestseller

Our First Product: The Soft Light

The Baby’s Concept Soft Light is the first in a growing collection of tools designed to meet you where you are — whether you’re rocking a newborn back to sleep or sneaking a few minutes of quiet in the nursery. With a warm glow, flip control, and baby-safe materials, it’s everything we wanted in a night light… and couldn’t find until now.

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“Since we started using it, she falls back asleep quicker after feeding.”

– Ava Holland

Customer Reviews

Based on 170 reviews
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A
Anonymous

I was looking for a gentle night light for my baby’s room, and I came across this one from Baby’s Concept. The design is absolutely adorable — minimal, soft-touch silicone, and the light it gives off is warm and soothing. My baby actually seems calmer at bedtime now, and it adds a nice aesthetic to the nursery.

S
Serena Halstead
Highly Recommend

A thoughtful product clearly made by fellow parents.

We really appreciate your feedback - so glad it's making those nighttime moments easier.

E
Elowen Redmond
Won't Wake Siblings

Great for shared rooms - doesn't wake up our toddler when we tend baby.

So glad to know our product is helping - we truly appreciate your support.

K
Kayla Benson
Soft Glow Wins Again

Tried others that were too harsh. This one nailed it.

Thanks for sharing your experience! It means a lot to us that the light is working well for you.

M
Minji Park
No Extra Apps Needed

Love that it works on its own. No smartphone required.

Thanks for sharing your experience! It means a lot to us that the light is working well for you.